
Our strategy
We create highly differentiated, customer-centric technologies that drive sustainable long-term value.
Through constant innovation, we develop leading positions across our chosen markets where growth is accelerated by two key megatrends: automation and electrification. We aim to maintain and expand our share in these markets by leveraging and scaling up innovation; investing in our differentiating technologies; accelerating AI and software development; and actively optimizing our portfolio.
Our highly differentiating hardware and in-house developed software sets us further apart. Working in close partnership with our customers, we develop fully integrated, one-stop-shop, and plug-and-play systems that help them to operate more efficiently and more sustainably.
Our vision
We develop class-leading technologies tailored to the needs of our customers. By making their operations ever more efficient, we aspire to be the strategic partner they trust to deliver long-term value that benefits people, the planet, and future generations.
Sustainability is embedded in how we create value
Our technologies help customers operate more efficiently while reducing environmental impact. We pursue profitable growth that benefits all stakeholders: customers, employees, shareholders and the communities where we operate. Through responsible innovation and disciplined execution, we build businesses that deliver long-term value for people, the planet and future generations.

Our core values

We are aspirational

We are aspirational
The commitment to go beyond the norm.
We are focused on driving success, with the vision to open new possibilities and unlock sustainable value for our stakeholders.
We are aspirational

We empower

We empower
The freedom to make great things happen.
We encourage an entrepreneurial mindset, trusting the talent and the passion of our people to take the initiative and deliver the innovation that sets us and our customers apart.
We empower

We are motivated

We are motivated
The ambition to deliver sustainable success.
More than an innovator, we are a long-term partner. We are motivated by and committed to the best interests of our customers, our planet, and our future generations.
We are motivated

We are customer-focused

We are customer-focused
The vision to help our customers thrive.
Our close partnerships set us apart, helping us deliver the technology that helps our customers to boost efficiency, achieve ambitions, and maintain success.
We are customer-focused

We are innovative

We are innovative
The drive to pioneer new solutions.
We constantly push the boundaries of technology, developing proprietary hardware and software that create differentiated value and transform how our customers operate.
We are innovative

Capitalize & Execute 2028
Introduced at our Capital Markets Day on September 25, 2025, our Capitalize & Execute 2028 strategy centers on Automation and Electrification, each with clear growth plans and financial targets.
We aim to realize growth both by capturing market expansion and by growing our addressable markets through innovation. Strong execution, optimized operations and disciplined capital allocation underpin this ambition.
Strategic objectives Automation
Our ambition is simple: to become a global Automation market leader by delivering the state-of-the-art technologies that improve customer operations and products. Our growth is based on aligning a defined set of targets with clear strategic objectives as we continue to shape the future of autonomous production.

Automation targets 2028
We aim for
5% - 7%Organic turnover growthWe aim for
17% - 19%Adjusted EBITA marginWe aim for
25% - 30%ROCE
Strategic objectives Electrification
We have invested significantly in Electrification over recent years, building a strong asset base and a healthy pipeline that positions us for growth. Our clear strategic objectives focus on fully utilizing our expanded capacity to capture the opportunities presented by the energy transition, with a defined path to achieve our ambitious targets.

Electrification targets 2028
We aim for
> 7%Organic turnover growthWe aim for
12% - 15%Adjusted EBITA marginWe aim for
18% - 23%ROCE





